![]() ![]() Variables are the values for each trigger or tag that you can change - they allow you to define when exactly a trigger will fire or what exactly a tag will report on.įor more information see the Google Tag Manager help center.For example, you may want a Google Ads conversion tag to fire when a user completes a purchase, or you may want a tag tracking videos to fire once a user clicks play on a video. Triggers determine when each tag will record - you set your trigger as a specific event or set of events, and when a user completes them, your tag will fire. ![]()
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